APMA President's Message Auto Industry Electric Vehicles Project Arrow Technology

‘The most expensive business card ever made’: Flavio Volpe on how Project Arrow’s zero-emission vehicle will help Canada develop the next generation of cars

Joanna Pachner, Special to the Toronto Star
December 12, 2020

Project Arrow, announced this fall, aims to produce the first all-Canadian, zero-emission vehicle. Sort of. Spearheaded by the Automotive Parts Manufacturers’ Association of Canada, the initiative is really about selling Ontario’s auto-parts savvy to the world — and in the process ensuring the sector’s survival in the coming disruption. APMA president Flavio Volpe is under no illusions about that disruption: it will be fierce.

Read the full interview here.