Auto Industry Environment and Energy Technology

FCA design chief Ralph Gilles joins APMA Arrow program as judge

Grace Macaluso, Automotive News Canada
May 21, 2020

Ralph Gilles, Fiat Chrysler Automobiles’ global design chief, will lead a nine-member panel of judges who will select finalists in the design competition for Project Arrow.

“Project Arrow serves as a call to action to Canadian automotive parts manufacturers to design and develop the next generation of transportation for their country,” Gilles said in a statement Thursday. “I am honoured to be part of their judging panel and will be reviewing from both a creative and analytical thought process.”

Montreal-raised Gilles is based at FCA’s headquarters in Auburn Hills, Mich.

Spearheaded by the Automotive Parts Manufacturers’ Association, Project Arrow is the APMA’s response to Ottawa’s goal for a net-zero emission economy by 2050. Envisioned as an all-Canadian, zero-emissions, lightweight, concept vehicle to debut in 2022, Project Arrow was unveiled at CES2020 in Las Vegas and designed to showcase Canada’s auto technology cluster.

The project began with a design contest, inviting Canadian universities and colleges to submit ideas for the car, which is expected to cost between $1.5 million and $2 million to build. Suppliers will bid on the project in the fall and a “virtual concept” will be unveiled next year. A final, fully built vehicle will be introduced in 2022.

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