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FCA design chief Ralph Gilles joins APMA Arrow program as judge

Grace Macaluso, Automotive News Canada
May 21, 2020

Ralph Gilles, Fiat Chrysler Automobiles’ global design chief, will lead a nine-member panel of judges who will select finalists in the design competition for Project Arrow.

“Project Arrow serves as a call to action to Canadian automotive parts manufacturers to design and develop the next generation of transportation for their country,” Gilles said in a statement Thursday. “I am honoured to be part of their judging panel and will be reviewing from both a creative and analytical thought process.”

Montreal-raised Gilles is based at FCA’s headquarters in Auburn Hills, Mich.

Spearheaded by the Automotive Parts Manufacturers’ Association, Project Arrow is the APMA’s response to Ottawa’s goal for a net-zero emission economy by 2050. Envisioned as an all-Canadian, zero-emissions, lightweight, concept vehicle to debut in 2022, Project Arrow was unveiled at CES2020 in Las Vegas and designed to showcase Canada’s auto technology cluster.

The project began with a design contest, inviting Canadian universities and colleges to submit ideas for the car, which is expected to cost between $1.5 million and $2 million to build. Suppliers will bid on the project in the fall and a “virtual concept” will be unveiled next year. A final, fully built vehicle will be introduced in 2022.

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