APMA Annual Virtual Conference 2020

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When the Global Financial Crisis nearly brought our sector to its knees, the APMA and its members didn’t hide in a bunker and wait for good news. Instead, we embarked on a bold plan to build a world-leading auto-tech ecosystem.

When COVID19 brought the world economy to a dead stop, once again the APMA did not seek shelter from the storm. This time we met the pandemic head-on, established new MedTech partnerships and led the “largest-ever peacetime mobilization of Canada’s industrial capacity” to produce life-saving PPE and ventilators.

And now, with the future of our environment hanging in the balance, we are boldly answering Prime Minister Trudeau’s call for a Zero-Emissions future by 2050 with Project Arrow – Canada’s first, original, full-build, zero-emission technology concept vehicle.

The APMA welcomes you to join us from November 18-20 at our first Annual Virtual Conference, where we will discuss all these issues and more. Let’s join together in Canada’s Automotive Renaissance.

For questions about registration and sponsorship opportunities, contact gtedesco@apma.ca

November 18, 2020 - Day 1: The State of the Industry

Stephen K. Carlisle was appointed Executive Vice President and President, North America, effective September 2020. With Carlisle’s appointment, GM has one sales, service and marketing leader across its full portfolio of automotive and connected services brands in North America, including Chevrolet, Buick, GMC, Cadillac, OnStar, ACDelco and GM Genuine Parts. 

Prior to this role, Carlisle served as Senior Vice President and President, Cadillac, a position he held since April 2018.  

Born and raised in Woodstock, Ontario, Carlisle began his GM career in 1982 as an industrial engineering co-op student at the Oshawa Truck Assembly Plant. 

Peter Hall joined Export Development Canada (EDC) in November 2004. With over 25 years of experience in economic analysis and forecasting, Mr. Hall is responsible for overseeing EDC’s economic analysis, country risk assessment and corporate research groups. In addition to preparing strategic advice for senior management at EDC, Mr. Hall is a featured speaker at conferences, international roundtables and policy fora, and regularly appears in television, radio and print media commenting on the world economy and Canadian international trade issues. He produces a widely circulated print and video weekly commentary covering an eclectic range of current global economic issues.

As President and CEO of AutoForecast Solutions LLC (AFS), Joe leverages his decades of industry experience and knowledge to provide production forecasting and advisory services to the global automotive community. Joe manages the automotive turnkey operations at AFS including the global light vehicle, powertrain, drivetrain, and alternative propulsion forecast as well as a suite of AFS proprietary opportunity and sales planning software. AFS supports all tiered suppliers, VMs, government agencies, financial institutions, and the academic community with data, planning solutions, and a personalized support to help identify new business opportunities while mitigating risk. Joe’s 25+ year career in automotive forecasting ranges from his tenure at AutoFacts, PwC, AutomotiveCompass, and now AutoForecast Solutions. Joe earned his Bachelor’s of Chemical Engineering at Villanova University and an MBA at Pennsylvania State University.

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November 19, 2020 - Day 2: Project Arrow and the State of ZEV Development

Ralph Gilles

Ralph Gilles was appointed Head of Design and named a member of the Group Executive Council (GEC) on April 1, 2015. 

Gilles leads the FCA – North America Product Design Office, a position he was named to in June 2009. 

Gilles has also served as President and Chief Executive Officer (CEO) – Motorsports; President and CEO – SRT Brand and President and CEO – Dodge Brand for FCA US LLC.  He was named Vice President – Design in September 2008. 

Previously, in 2006, he was Vice President – Interior Design Jeep/Truck and Specialty Vehicles.  He joined Chrysler Corporation in 1992, within the Design Office. 

Klaus Drobnak was appointed Vice President Magna Steyr Asia in February 2019 and became part of the Magna Steyr Executive Management Team. Magna Steyr is the worldwide leading brand-independent engineering and complete vehicle manufacturing partner for OEMs and a subsidiary of Magna. Canadian-based Magna is a U.S. $ 40 billion global automotive supplier with over 152,000 employees in 346 manufacturing facilities and 93 product development, engineering and sales centres in 27 countries.

Klaus Drobnak joined Magna in 1994 and held several management positions in engineering and business development including assignments in Europe, North America and Asia.

James Carter, Principal Consultant, started Vision Mobility in 2016 with the intention of becoming a shining light in New Mobility by showing the direction and consequent opportunities and threats that Automotive and transportation will present in the future, particularly for Sales and Marketing. 

James has a rich experience in Automotive that spans 20 years and more than a dozen different roles, including Product Management, Business Improvement and Transformation, Brand Launch, B2B / B2C, Sales / Marketing and Forecasting.  The experience spans 3 continents (Australia, Asia and North America), with insights into the business strategies needed in each of these areas. 

November 20, 2020 - Day 3: Why We Invest

Michael Denham is President and CEO of BDC, the bank for Canadian entrepreneurs. 

He leads a team of 2,400 people across Canada who work every day to help entrepreneurs succeed by providing the guidance and financial support they need to build resilient, growing businesses. 

A strong advocate for entrepreneurship and innovation, Mr. Denham drives BDC’s positioning as the number one ally of Canadian entrepreneurs. Having more impact on more business owners and being as easy as possible to do business with are among his main priorities at the helm of BDC. 

Frantz Saintellemy is co-founder and Chairman of Groupe 3737, a non-profit organization focused on diversity, equity and inclusion that provides acceleration, incubation, learning and development opportunities with emphasis on gender agnosticity, women , youth and migrant entrepreneurs. Groupe 3737 aims to develop tomorrow’s socially and environmentally conscient, diverse, inclusive entrepreneurs and leaders that give back to their communities.

Mr. Saintellemy is also President and Chief Operating Officer at Leddartech, a leader in Solid State LiDAR solutions with its unique and innovative Leddar Engine which comprises of a high performance compatible suite of SoCs and LeddarSP Signal Processing Software technology to enable OEMs and Tiered automotive customers to develop their own high performance, low-cost solid state LiDAR solutions.

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