Project Arrow Vehicle Design Revealed
Industry’s 1st all-Canadian, Zero-Emission concept vehicle

Toronto, ON. (13th October 2020)

At CES 2020, the Automotive Parts Manufacturers’ Association (APMA) of Canada launched the first, original, full-build, zero-emission concept vehicle named Project Arrow. An all-Canadian effort, it will be designed, engineered and built through the joint efforts of our world-class automotive supply sector and post-secondary institutions.

Today the APMA unveiled the winning design from a field of 3 finalists and 9 complete submissions. The winning team hails from Carleton University’s School of Industrial Design in Ottawa, Ontario. The chosen vehicle design answered all the requirements of the competition brief and we believe is a design that properly showcases Canada leadership in this space.

The global automotive market is entering a new era that is driven by the “ACES” dynamic – Autonomous, Connected, Electric, Shared. Project Arrow is a lighthouse initiative that will showcase what Canada’s world-class automotive supply sector, its auto-tech SMEs and academic institutions can do on the global stage if we work together.

As Project Arrow moves to the Engineering phase, we are proud to announce that our Vehicle Build team will be led by Ontario Tech University and Virtual Build will be led by the Windsor Essex Economic Development Commission’s virtual reality CAVE.




“With this design, the team from Carleton University has given a face to the name of Project Arrow that one day we hope will launch a thousand shifts.”

Flavio Volpe, President, APMA


“We feel privileged to be making our mark on the growing Canadian auto industry while playing our part in pushing towards a zero emissions future. We designed this vehicle to represent what Canada is all about and can’t wait to see it on our roads someday.”

Kaj Hallgrimsson, on behalf of his colleagues, Jun-Won Kim, Mina Morcos and Matthew Schuetz from Carleton University.


“We challenged design schools across the country to conceptualize the vehicle design and the response was excellent. To see young minds step up and work through the COVID-19 pandemic was inspiring. Their design ideas would make any global OEM design studio proud.”                                  

Colin Dhillon, Chief Technical Officer, APMA

From 2020 to 2022, Project Arrow will be rolled out in four (4) phases:

To learn more, please visit:




Media Inquiries:

Flavio Volpe
(416) 856-0345



About APMA

The Automotive Parts Manufacturer’s Association PMA is Canada’s national association representing OEM producers of parts, equipment, tools, supplies, advanced technology, and services for the worldwide automotive industry. The Association was founded in 1952 and its members account for 90% of independent parts production in Canada. In 2018, automotive parts shipments were over $35 Billion, and the industry employment level was over 100,000 people.