TORONTO, ON (January 7, 2020) – On the first day of CES 2020 in Las Vegas, the APMA announced the launch of its first, original, full-build, Concept Vehicle, named Project Arrow. An all-Canadian effort, it will be designed, engineered and built by our world-class automotive supply sector and post-secondary institutions. Answering the Prime Minister’s call for a Zero-Emissions future by 2050, this project will bring together the best of the best of Canada’s electric-drive, alternative-fuel, connected and autonomous, light weight technology in the road-going Arrow.

“At the intersection of advanced mobility and climate change lies the challenge of our times. Future generations will ask if we ran faster or stretched out our arms farther. The Arrow will be remembered as the gauntlet we dropped in response to this call to action,” said Flavio Volpe, President of the APMA.

Project Arrow is the APMA’s 3rd generation of innovative industry collaboration projects since 2014, when it launched the Connected Lexus Technology Demonstration Program together with 14 independent Canadian firms. In 2017, the APMA launched a fleet of demonstration vehicles in Stratford, Ontario as part of Ontario’s Autonomous Vehicle Innovation Network and is currently working with more than 90 auto tech startups. Two of those vehicles drove more than 3,600 kilometres from Toronto to Las Vegas, Nevada this week to join a third for technology demonstration at CES.

Aimed at the 2022 auto show circuit, Project Arrow will be rolled out in 4 phases:

The APMA will launch Phase 1 in March 2020, interested parties are advised to contact them at


Media Inquiries:

Flavio Volpe
(416) 856-0345


About APMA

The Automotive Parts Manufacturer’s Association PMA is Canada’s national association representing OEM producers of parts, equipment, tools, supplies, advanced technology, and services for the worldwide automotive industry. The Association was founded in 1952 and its members account for 90% of independent parts production in Canada. In 2018, automotive parts shipments were over $35 Billion and the industry employment level was over 100,000 people.


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